Strategy that brings clients. Impact that lasts.
YCA helps entrepreneurs grow in acquisition and impact. We bring strategy, brand and marketing together in one growth plan, and we execute it too. Amsterdam
You grew on your own strength. Now you are hitting a ceiling.
New clients arrive through chance and network, not through a system.
Your brand does not show how good your work really is.
You do many separate things, but no single growth plan ties them together.
Two pillars. One approach.
Acquisition
More and better clients through a clear brand, strong campaigns and a smart customer journey.
Impact
Building a business that adds value for clients, team and society, and becomes more valuable for it.
Boutique, with a strategy that actually gets executed.
Boutique
A deliberately small number of clients, personal attention and direct contact with founder Michelle Ybañez.
Consultancy plus execution
No report in a drawer, but strategy we implement together.
Acquisition and impact in one approach
Growth in revenue and in value.
Sector expertise
Healthcare, legal, real estate, beauty and hospitality.
A background in education and impact
Michelle wrote curricula for Bouwkeet and the Weekendacademie Amsterdam-Noord. Thinking in systems, development and change.
Ethics and aesthetics
As a standard, not an extra.
Analysis, strategy, implementation, growth.
Analysis
We map where you stand and what holds your growth back.
Strategy
One clear plan for brand, marketing and customer journey.
Implementation
We execute the plan together with you.
Growth
We measure, adjust and keep building.
Strategy first. Execution as the logical next step.
Consultancy
- Growth strategy & positioning
- Acquisition strategy (customer journey, funnels, lead flow)
- Impact and brand strategy
Implementation
- Brand identity & brand book
- Social media advertising (via the Acquisition Engine)
- Websites & conversion-focused copy
- Email marketing & automations
Built with intention. Delivered with impact.
We collaborate with founders, service businesses, and brands across real estate, healthcare, hospitality, and beyond.
We build brands from the inside out.
Michelle is a transformation thinker, creative strategist, and founder of Ybanez Creative Agency. With a background in design, branding, and content, she helps companies, brands, and changemakers grow their visibility in ways that not only sell but connect.
What drives her is connection, not just between brand and audience, but also between who you are as an entrepreneur and how your brand shows up in the world. She believes strong brands are built at the intersection of strategy, creativity, and authenticity.
That's why she doesn't work from cookie-cutter templates but from a deeper place: What do you truly want to say? Why do you do what you do? And how do we communicate that in a way that resonates?
Clients choose to work with her because she sees beyond the surface. Michelle spots what's off, where opportunities lie, and how to make things simpler, more honest, and more powerful.
She works at the intersection of transformation thinking, community, sustainability, and AI. That combination is rare. And it is what makes the work future proof.
Results that speak for themselves.
"Michelle saw exactly what we needed before we could articulate it ourselves. The rebrand changed how clients perceive us completely. We went from invisible to the agency everyone wants to work with."
Sarah K.
Founder, Real Estate Agency
"In three months our social media went from an afterthought to our number one lead source. The strategy was clear, the content was on point, and the results were undeniable."
Thomas V.
Director, Healthcare Clinic
"Our new website converts twice as well as the old one. Working with Ybanez felt collaborative, not transactional. They genuinely care about the outcome, not just the deliverable."
Priya M.
CEO, Hospitality Brand
Ready for the next level?
Let's start with a strategy session. A clear look at where you are and where you want to go.
We work with a select number of clients at a time · Minimum contract period: 3 months · Response within 2 business days